Ember Campaign
Ember is a smart heated coffee mug that allows the user to control the exact temperature of their hot beverage. The American Advertising Federation of Tuscaloosa has awarded this campaign a Silver ADDY in 2023. It also received Best in Advertising in the Glitch 2023 National Student Design Competition, and it has been presented into the 51st MSU Student Show.
When creating this campaign, I wanted to focus on the personality of the user of Ember rather than the product’s features. I wanted to focus on the issues of readers when they make a cup of tea or coffee and find it cold after a chapter or two. With the consistent temperature that Ember allows, a reader wouldn’t have to worry about taking a sip every page. The genres in this campaign are: western, sci-fi, and fantasy.